Measurement, Remarketing, & Attribution
We integrate data, analytics, attribution, and retargeting seamlessly into your out-of-home campaigns.
Customers are 2.8x more likely to engage digitally after seeing your brand in the real-world. This outcome is proven, repeatable, and scalable, using Nickelytics’ enhanced set of tools that measure exposure, retarget on digital channels, and attribute lift.
01
Beyond proof of performance, we provide proof of exposure and presence. We provide sophisticated tracking and audience data through the Nickelytics metrics dashboard.
02
Frequency is king, and successful marketing is multi-channel. Connect exposed OOH audiences with your digital tactics to build frequency with retargeting.
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Attribute exposure to website, mobile app, and real-world behavioral activity. We don’t just grow awareness, we drive bottom-line performance.
Remarketing
It’s been proven time and time again that multi-channel frequency drives business performance. This combination reinforces brand equity and message retention. Using Nickelytics advanced targeting and reporting, reach your audience off and on-line based on their digital and real-world behavioral signals.
Attribution
Correlate business results to ad spend with Nickelytics attribution tools, capturing true cross-channel campaign impact and efficacy. Have the best of both worlds, bridging the gap between historically unattributable OOH and highly measurable digital tactics.
Begin Amplifying Your OOH Message
Tell us a little bit about your brand and we will be in touch to get started.
Your campaign and your work should reflect your values. Stand out from other brands and prove that performance is the best value.
We give advertisers a lot to unpack, from table-stakes metrics like impressions, to more advanced visualizations like exposure heatmaps, driver routes, exposed audience demographics and behavioral signals. Reach out for a live demo of Nickelytics dashboard.
Using the same data from our analytics dashboard, we are able to retarget those exposed to your mobile out-of-home campaign through digital display, social media, and mobile display mediums. We allow you to drive website traffic, track clicks and conversions so you can have the clearest picture of your Return On Ad Spend (ROAS).
Nickelytics leverages technology that identifies mobile devices that were exposed to your OOH ad, then determine if the exposed audience visited your website, downloaded your app or visited your business location.
Nickelytics uses a variety of tracking pixels, device IDs, and data data sources to identify who has been exposed to your OOH message. These data sources provide us the ability to not only provide campaign and demographic information, but also retarget that audience in mobile, social, and digital channels.
Nickelytics and our partners abide industry best practices and GDPR compliance requirements to ensure consumer privacy is maintained and protected.
Testimonials
This is exactly what we’ve been looking for; An easy way to launch ads out there in the world and most importantly measure performance. Nickelytics is basically FB Ads Manager for advertising in the real world
Duradry, CEO & Founder
Nickelytics surpassed my expectations with the incredible vehicle wraps they designed for my company. The graphic design is second to none and looks really sharp. Glad I found them and will definitely be using them again.
Exiom, Founder & CEO
It does not happen often, that a founders team is such complementary, with a very visionary CEO, excellent execution, and leading skills combined with a strong focus on strategy and customer-first attitude. We have invested because we believe in the team, their skills to build a successful company, a market that is huge and growing as well as a unique product offering
Techstars, Managing Director
An innovative product is one that changes the game and transcends a single technology. Nickelytics has accomplished that by adding mobility to advertising while vastly improving data collection techniques and continually thinking of new ways to add value. I am excited to see what comes next!
Synapse Florida, CEO & Co-Founder
After the first car rolled out, we immediately received excellent feedback and recognition of our messaging. Additionally, their accurate tracking metrics allowed us to target audiences and measure impressions, which is an important component for measuring our campaign results.
Kelleher Law Firm, Founding Partner
I have been driving for Nickelytics for over five months now… Great people, easy installs, and great communication. I have and I will keep reccomending them to all my friends.
Driver
Nickelytics offers an unique opportunity for gig economy workers to earn supplemental income while offering local businesses the opportunity to promote their brand message.
The Penny Hoarder, Founder & CEO
The Tampa Bay region is one of the nation’s fastest rising tech hubs with a growing number of innovative startups and an incredibly supportive community. Nickelytics is a shining example of the exciting startups here who remain community-minded while building a profitable, fast-growing company. We’re excited to see what’s next for this team.
Tampa Bay Wave, CEO & Founder
We are ready to talk about how we can make your brand or business thrive with the help of Nickelytics’ innovative advertising solutions. Whether you’re a marketer, partner, or driver, we’re ready to get started.
