Leading Mobility and Data expert, Liad Itzhak has been appointed to the board of advisors at Nickelytics, a Techstars backed company innovating out-of-home advertising.
Liad Itzhak brings more than 15 years of seasoned tech mobility leadership and a proven track record of leading and building major systems at tech giants Google and Waze. Liad was previously the Senior Vice President of Mobility at location data global platform HERE Technologies and CTO at mobility platform Karhoo. Liad will advise Nickelytics on mobility and data strategies, market opportunities, and help support the leadership team with expert advice on their go-to-market plan.
“I am thrilled to help Nickelytics optimize its mobile data solutions for the rideshare community,” said Liad. “I’ve spent my career creating, leading and scaling mobility tech companies and I look forward to working with their team towards a unified goal to achieve urban mobility efficiency and connection through new and disruptive technology innovation.”
Liad founded and led data, maps and quality at both Waze and Google turning Waze into a mapping business leader and growing a 100 million user company which was later acquired by Google for $1.1 billion dollars.
“Liad’s experience and vision for the mobility service industry are invaluable as our company continues to create the next generation out-of-home advertising marketplace,” said Judah Longgrear, Nickelytics CEO and co-founder. “Welcoming another industry leader with robust data and advertising experience to the team within weeks of the addition of our Co-founder & CTO hire speaks volumes to the opportunity behind the problem we are solving.”
This new appointment comes on the heels of the company’s Co-founder & CTO hire of former Silicon Valley veteran, Shama Keskar and amid a capital raise to evolve the company’s platform and create a more scalable marketplace. The Nickelytics team has secured more than $310,000 in investments so far through an equity crowdfunding investment campaign on Republic.co, which runs through May 1, 2021.
Nickelytics is on a mission to make real-world advertising campaigns as simple and effective as posting a Facebook ad. Nickelytics looks to continue a culture of value-led innovation across the out-of-home industry by leveraging its position as the number one advertising partner for micro-mobility and ride-sharing companies while amplifying its value from leading accelerators and investors, including Techstars, Endeavor, Forbes Super Angels, and Uber VC.
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