Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
Out-of-home (OOH) advertising works best when you know your target audience and can measure how they interact with billboards and digital advertising screens. Audience management...
With the growing demand for personalized and dynamic advertising, DOOH ads have become popular among marketers worldwide. This advertising medium offers numerous benefits, from increased...
The digitization of OOH advertising is changing people’s perceptions of the traditional marketing medium. Out-of-home advertising is one of the oldest forms of advertising, and...
The canvas of out-of-home (OOH) advertising witnessed remarkable strokes of innovation and impact in 2022, setting the stage for an even more compelling narrative in...
