Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
Creating Lasting Brand Memories and Loyalty with Nickelytics’ Out-of-Home Car and Delivery Robot Wraps In today’s dynamic business landscape, securing customer loyalty is challenging, given...
The evolution of out-of-home (OOH) advertising from its traditional approach to marketing to being a digital and more functional means of marketing has been remarkable....
In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
