Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
Guerrilla marketing is an unconventional form of advertising that communicates with the target audience with elements of surprise. Unlike traditional marketing techniques that rely on...
With the growing demand for personalized and dynamic advertising, DOOH ads have become popular among marketers worldwide. This advertising medium offers numerous benefits, from increased...
