Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
O-D study has long been a staple of transportation planning used by urban planners and transportation experts, helping cities and governments understand how people move...
Technological evolution has given consumers more choices in business with social media marketing, e-commerce, and crowdfunding platforms. This increase in competition has further made thriving...
Out-of-home (OOH) advertising works best when you know your target audience and can measure how they interact with billboards and digital advertising screens. Audience management...
In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
The canvas of out-of-home (OOH) advertising witnessed remarkable strokes of innovation and impact in 2022, setting the stage for an even more compelling narrative in...
