Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the...
According to Forbes, predictive analytics can improve processes using machine learning and historical data like weather patterns, consumer behavior, and gas price fluctuations. Predictive analysis...
Guerrilla marketing is an unconventional form of advertising that communicates with the target audience with elements of surprise. Unlike traditional marketing techniques that rely on...
The evolution of out-of-home (OOH) advertising from its traditional approach to marketing to being a digital and more functional means of marketing has been remarkable....
In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
With the growing demand for personalized and dynamic advertising, DOOH ads have become popular among marketers worldwide. This advertising medium offers numerous benefits, from increased...
