Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
