PENN STATE CASE STUDY

Nickelytics partnered with Penn State to launch a climate awareness campaign using 20 branded autonomous robots. In just five weeks, the fleet delivered over 350,000 impressions—bringing bold messaging to life across campus.

THE CHALLENGE
Penn State aimed to drive awareness around climate change on campus in a way that felt fresh, visible, and impossible to ignore. They needed a solution that combined innovation with impact — reaching students in their everyday environment with a message that mattered.

OUR SOLUTION
Nickelytics deployed 20 fully branded autonomous robots across the Penn State campus, turning each one into a moving billboard for climate awareness. These smart, mobile units captured attention, sparked conversation, and brought sustainability messaging directly into high-traffic student zones.

OUR RESULTS
Over the course of the campaign, the robot fleet traveled more than 18,000 miles and generated over 350,000 impressions. This campaign proved how tech-forward, mobile OOH can turn awareness goals into measurable, real-world engagement.

WHO SHOULD EXPLORE THIS CASE STUDY?
Brands, organizations, and institutions looking to engage young audiences, especially in campus environments, should explore how Nickelytics uses robotics to turn purpose-driven messaging into unforgettable brand experiences.

PENN STATE CASE STUDY

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