Data Intelligence and Retargeting Solutions

When you work with Nickelytics, you get more than innovative advertising solutions. You get the best of Out-of-home advertising and a world-class data intelligence suite in one.

Target hyper-local, hyper-specific audiences with precision.

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Targeted Audiences

Not all audiences are created equal.
Reach your people where they live, work, and play for a better return on your investment!

Hyper-Local and GEO/Proximity Targeting

Blueprint exact addresses & track consumer movement to within 3ft
Serve ads to mobile devices in real-time
- Is someone in your target audience near your retail store? Serve ads on their device to increase foot traffic.
- Track quantifiable conversions via clicks, foot traffic, phone calls, and other secondary action metrics.

Target entire designated market areas (DMAs) with Display/Video Ads on Mobile and Desktop, or OTT/CTV streaming Ads
Choose a unique audience to fit your ideal customer/client
Target specific addresses, neighborhoods, or Zip codes
Proximity Radius around your target location

Weather Triggered
Display ads

Real weather trigger use cases from real customers:

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Movie theatre

rainy day? When consumers are within a certain distance from your theatre, they will see your digital ads on their device!

Apparel Store

Starting to snow? Get your customers in stores right away to buy their outerwear.

Car Wash

promotes sales after snow storms. “Clean up your wheels with deals that feel like steals”

Nickelytics’ 1st Party Data

Retarget unique Mobile IDs with

Immediate Display/Video Ads on their mobile device based on where they currently are
CTV/OTT streaming commercials at their home (Streaming platforms that support ads)
Utilize a click-to-call mobile ad
- Real use cases: medical offices, lawyers, and banks get consumers to click to call, click to download a mobile app, or fill out a form.
Retarget on social media or Google ads from our advertiser platform
- Reach consumers where they are in their customer journey and show the right ads at the right time. They will be 2.8X more likely to engage with your digital ad after seeing your wrapped vehicle and robot ads!
Affinity
- Learn your audience’s behaviors and interests.
Demographics
- Identify the ages, Socioeconomic factors, gender and more of your real audience.

Omnichannel Ads

Target Mobile and Desktop devices with Display and Video ads
Streaming Ads OTT/CTV
Mobile/Home devices

Reporting

Impressions
Clicks
Where they were served
Conversions/Attribution

Our Advertiser Dashboard is simple to use:

Customer Audiences for Better Targeting

Have a new coffee product?

You can reach women who have been to a Starbucks in the past week between the ages of 20 and 40.

Selling financial products?

You could target audiences within a specific credit score range and in certain locations.

Sales and marketing intenders

- If someone clicks on a link to a particular website, you can immediately target them with display ads!

Online behavior

Is someone looking at pest control sites? Serve them your pest control ads. Individuals who follow a lot of cooking videos? Serve them your cookware ads!

Reach your audience on their most trusted devices

We offer competitive pricing

Get in touch now!

Send us a message and we’ll be in touch to give you more information.

The power of Nickelytics from our customers' perspective

Laurie Keith

VP Emerging Media & Technology at The Ad Council

At the Ad Council, we’re always strategizing innovative ways to reach people that compliment or go beyond traditional media. With nearly 9 out of 10 wildfires nationally caused by humans, it’s as important as ever to do our part to prevent unwanted fires. Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way.

“Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way.”

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Hunter Hoffmann

Chief Marketing Officer at AmTrust Financial Services

After a successful pilot last year, we extended our Uber-car wrap advertising partnership with Nickelytics this year to several mid-sized cities across the country. The initial exposure and re-targeting opportunities offered by the Serve partnership have been very positive.

"AmTrust continues to expand the channels we’re using to increase awareness and affinity for our brand with small business owners and other target audiences."

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Touraj Parang

Chief Operations Officer of Serve Robotics

Nickelytics’ proprietary technology and advertiser relationships made them the perfect partner to help us bring out-of-home advertising to our growing autonomous delivery platform.

"Nickelytics’ proprietary technology and advertiser relationships made them the perfect partner."

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Christian Bersch

Co-Founder and CEO at Cartken

At Cartken we are constantly looking at how we can help communities transport last-mile deliveries in the most efficient and environmentally friendly way possible. With this mission front and center, we have recently seen major transformations across both our engineering, via the latest in edge AI, and our reach, through partnerships with the teams at Uber Eats, Grubhub, Mitsubishi Electric, and more.

“We are excited to work with Nickelytics to further showcase the versatility of autonomous robots and to establish more creative opportunities for the local communities that we partner with.”

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David Rodriguez

Head of Business Development and Co-Founder

Using last-mile robots in advertising creates a warm and friendly connection between people and businesses. It's a great way to showcase the benefits of this technology in the industry. In our partnership with Nickelytics, we are set to revolutionize the advertising landscape in Washington, DC.

"In our partnership with Nickelytics, we are set to revolutionize the advertising landscape in Washington, DC."

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Mark Jenkins

Vice President of Marketing at Rita’s Italian Ice

We’ve always been focused on delivering new, memorable flavors and unique, crave-worthy treats that create excitement around the Rita’s brand. This combination of engaging advertising and meaningful innovation aligns perfectly with Rita’s.

"This combination of engaging advertising and meaningful innovation aligns perfectly with Rita’s."

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Ly Tran

Founder & CEO of Stiletto Collective

Rita’s came to our advertising agency with the mantra of elevating excellence. This year, we have been leveraging smart devices and technology creatively in all our consumer connections without sacrificing hyper relevance in the communities Rita’s serves. Our branding on delivery bots is another expression of this elevation.

"This year, we have been leveraging smart devices and technology creatively in all our consumer connections."

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Katrina Hill

Director of Strategy & Media

In the constant search for media vendors with both the potential to meet our clients’ needs and the innovation to stand out from the crowd, Nickelytics is the perfect answer to our out of home questions. From the quality and accessibility of our representative to the on-the-fly management of our campaign, Nickelytics has over-delivered at every step of our partnership. The ability to get quality OOH exposure in metro areas where traditional billboards are unavailable, out of sight, or expensive is no small task; and yet, Nickelytics continues to show us that it is both possible and painless

"Nickelytics is the perfect answer to our out of home questions."

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Erik Paul

Exiom, Founder & CEO

Nickelytics surpassed my expectations with the incredible vehicle wraps they designed for my company. The graphic design is second to none and looks really sharp. Glad I found them and will definitely be using them again.

"Nickelytics surpassed my expectations with the incredible vehicle wraps they designed for my company."

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James Kelleher

Kelleher Law Firm, Founding Partner

After the first car rolled out, we immediately received excellent feedback and recognition of our messaging. Additionally, their accurate tracking metrics allowed us to target audiences and measure impressions, which is an important component for measuring our campaign results.

"Nickelytics accurate tracking metrics allowed us to target audiences and measure impressions."

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Kyle Taylor

The Penny Hoarder, Founder & CEO

Nickelytics offers an unique opportunity for gig economy workers to earn supplemental income while offering local businesses the opportunity to promote their brand message.

"Nickelytics offers an unique opportunity for gig economy workers."

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Data Intelligence and Retargeting Solutions

Targeted Audiences

Hyper-Local and GEO/Proximity Targeting