If you are interested in learning how to harness the power of this innovative OOH advertising solution, read “The Ultimate Guide to Car Wrap Advertising”
In today’s fast-paced world, the advertising landscape is constantly evolving, with innovative methods emerging to engage consumers in a more personal, memorable way. Rideshare advertising, sometimes known as car wrap advertising, is a relatively novel concept in the marketing realm. Year after year, it has gained momentum as a powerful and dynamic platform for reaching a diverse and captive audience. According to Nielsen Norman Group and OAAA’s joint report, an astounding 92% of business, owners who have tried vehicle wrap advertisements find them the most effective form of local advertising. Wrapped vehicles take the cake as the most noticed moving out-of-home (OOH) advertising format.
Welcome to “The Ultimate Guide to Rideshare Advertising,” a comprehensive resource tailored to small business owners, local businesses, marketing and buyers, out-of-home ad agencies, and marketing and brand managers seeking to effectively leverage this unique advertising channel.
Car wrap advertising encompasses the strategic placement of advertisements on ridesharing and gig economy vehicles, such as Uber, Uber Eats, and Lyft. These vehicles serve as mobile billboards, beckoning your strategically targeted audience to engage with your brand where they live, work, and play.
Rideshare advertising is a symbiotic relationship where advertisers can leverage the built-in infrastructure of rideshare services to enhance brand visibility. This relationship serves brands and brings extra income to drivers, all while exposing ads to the target audience. Nickelytics was an early innovator in this space, and we are honored to share this guide to help spread your message, build your brand(s), and add innovation and measurability to your marketing strategy so you can connect with your target audiences.
Rideshare advertising thrives on the intersection of technology, mobility, and consumer behavior. As passengers increasingly rely on rideshare services for their daily transportation needs, as rideshare vehicles grow in numbers, exposing audiences to ads, car wrap advertising taps into the frequency and location-specificity of these journeys. It’s not just about placing an ad; it’s about creating an immersive and memorable experience that resonates with your target audience in the right place at the right time.
In this guide, we will delve deep into the intricacies of rideshare advertising, offering valuable insights, strategies, and best practices to help you harness the full potential of this innovative marketing channel. Whether you’re a seasoned marketing executive or a brand representative looking to explore new horizons, “The Ultimate Guide to Rideshare Advertising,” will equip you with the knowledge and tools to navigate this emerging landscape.
Car wrap ads are an out-of-home marketing solution where ad creative, mobility, and tech innovation brings messaging to your target audience, so your brand(s) can make a lasting impression, leading to increased brand awareness and loyalty. Let’s explore the world of rideshare advertising together to see how it can place your ideal customers into the customer journey pipeline.
To navigate the world of rideshare advertising effectively, it’s crucial to understand the industry it operates within. This chapter provides an in-depth overview of the rideshare industry, its growth, key players, and how it has become a transformative force in modern transportation and commerce. This knowledge will help you grasp the unique opportunities and challenges rideshare advertising presents.
According to Zippia’s piece, “20+ Riveting Ridesharing Industry Statistics : Average Ridesharing Revenue, Market Share And More”, the rideshare industry has brought in a collective $117 billion in sales in the US alone.** That is a 50% increase from 2020, demonstrating rideshare services’ enormous growth and growth potential. When surveyed in 2015, only 15% of Americans had used rideshare services; as of 2023, 36% have. And perhaps the most staggering statistic, in 2015, 33% of US residents surveyed had yet to hear of rideshare services like Uber and Lyft, which dropped to just 3% in 2021. Uber and Lyft share a total of 151.3 million monthly active users, with Uber taking the lion’s share with 131 million monthly users.
With Uber alone making over 5 billion trips per year with passengers and an additional 5 billion delivering packages and food, people are more used to rideshare vehicles as part of their everyday lives. Urban-residing Americans are much more likely to enjoy the benefits of riding in a rideshare car.
As the prices of both new and used cars continue to rise and fuel costs fluctuate unpredictably, many Americans are finding rideshare services to be a more comfortable and cost-effective solution for their transportation needs. This shift in consumer behavior has significant implications for businesses and marketers, making rideshare advertising an even more appealing channel for reaching a broad and engaged audience.
According to Ryan Brinkman, U.S. Autos & Auto Parts Research at J.P. Morgan,
“Auto sales are being hampered by record new vehicle pricing, declining used vehicle trade-in values, and higher interest rates, which negatively impact affordability.”
This trend has increased demand for used cars, with average prices approximately 30% higher than pre-pandemic levels.
With car prices showing no signs of decreasing and rideshare services becoming increasingly ingrained in daily routines, the advertising opportunities presented by rideshare vehicles have never been more attractive or relevant.
Advertisers stand to gain substantial benefits from rideshare advertising, leveraging the unique advantages of the Nickelytics platform for their marketing campaigns:
Advertisers can also harness the power of data analytics to track consumer behavior, allowing for retargeting with future digital ads. Car wraps provide a comprehensive advertising solution that combines creativity, mobility, and tech innovation to engage your audience effectively and move them along the customer journey.
In this eBook, we share car wrap advertising and OOH industry trends, stats, and our own special sauce to help you solve your unique advertising puzzle.
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