Tampa, Florida, May 17, 2021 — Leading OOH Media Expert Rick Robinson has been appointed to the board of advisors at Nickelytics, a Techstars backed company innovating out-of-home (OOH) advertising.
Rick Robinson is a seasoned expert in the OOH advertising space, bringing more than 30 years of leadership throughout all facets of the industry including sales, creative direction, and executive strategy. Robinson has previously inducted into the OAAA (Out-of-Home Advertising Association of America) Hall of Fame in 2003 and currently serves as Partner and Chief Strategy Officer for Billups – the largest, independent, privately-held out-of-home technology and managed services company in the U.S. Robinson will advise Nickelytics on industry trends and provide strategic support to the leadership team.
“It’s an exciting time to be in the OOH advertising space as we enter a critical phase of its evolution,” said Rick. “Adtech innovations will continue to inform the value of OOH Media to advertisers. I look forward to advising and learning from the Nickelytics team.
As the world starts to reopen, there is a clear market opportunity for OOH advertising to connect with consumers in the physical world. As an advocate for more meaningful and relevant messaging, Rick will also advise Nickelytics on how to elevate the OOH experience for the public.
“I am thrilled to welcome Rick to our Board as the number of creative advertisers seeking to leverage OOH advertising increases,” said Judah Longgrear, Nickelytics CEO and co-founder. “To have such an established industry expert on our advisory team gives us extra insights into the advertising landscape post-pandemic.”
“Rick’s robust experience and vision for an evolved OOH advertising marketplace through data science and technology innovation will add enormous value as we further streamline our platform,” added CTO and co-founder Shama Keskar.
Rick’s appointment comes just one month after Nickelytics welcomed former Google And Waze Head Of Data, Liad Itzhak to its Board of Advisors. The startup also recently closed an equity capital raise, securing nearly $400,000 in investments on Republic.co, and plans to close a $1.5 million dollar seed round in summer 2021.
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