As we step into the "Year of the Robot," Nickelytics is at the forefront of a groundbreaking advertising revolution, leveraging last-mile delivery robots to transform how brands connect with their target audience.
Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...