The canvas of out-of-home (OOH) advertising witnessed remarkable strokes of innovation and impact in 2022, setting the stage for an even more compelling narrative in the year ahead. According to the OAAA, OOH advertising witnessed an impressive 11% growth in revenue during the third quarter of 2022. While technological advancements played a pivotal role in this growth, the true catalyst was the industry’s remarkable adaptability. OOH advertising has transcended its traditional bounds, embracing innovation while maintaining its core essence. As we embark on the journey into 2023, it’s evident that OOH advertising is not just keeping up but leading the transformation across the advertising landscape. The new year brings with it an array of trends that are poised to reshape the OOH advertising terrain, bridging the gap between traditional and digital media, and forging stronger connections with target markets.
1. More efficiency in user-generated OOH ad campaigns: Engage, Convert, and Empower
A Symphony of Collaboration: Imagine your customers becoming the composers of your advertising symphony. User-generated OOH ad campaigns are orchestrating a fresh wave of engagement by allowing individuals to share their moments and messages on public billboards after showcasing them on social media platforms. This isn’t an entirely novel concept, as platforms like Twitter (now known as X) have already ventured into this territory. Yet, the allure lies in the sense of communal involvement it fosters and the opportunity it presents for brands to seamlessly weave real users into their marketing narrative.
Photo from Ojehs,Inc.
Beyond the novelty, the implications are significant. User-generated content infuses authenticity, elevating brand credibility and relatability. Recent studies have indicated that user-generated photos are five times more likely to drive customer conversion. Consider the 2020 “Sending Love” user-generated OOH campaign which clinched the Drum Awards for Best Collaborative Campaign. It enabled participants to share their heart-hand symbol pictures, which were then showcased on billboards in their chosen cities. This trend underscores a powerful shift from traditional advertising’s monologue to a dialogue with the audience, as users become integral collaborators in the brand’s storytelling.
Unlock Your Potential with Nickelytics: At Nickelytics, we recognize the significance of authentic engagement. Our platform empowers brands to amplify their message by leveraging the authenticity of user-generated content.
2. Widespread adoption of Interactive AR billboards: Turning Imagination into Interaction
Unveiling the Reality of Possibilities: The realm of OOH advertising is no longer confined to passive billboards dotting the landscape. The advent of augmented reality (AR) has heralded a transformative phase, infusing interactions and immersion into the equation. The journey from static images to augmented reality-driven displays has created a dynamic platform for engagement, where consumers are no longer mere observers but active participants.
The appeal of interactive AR billboards is rooted in the fusion of reality and virtual elements. Imagine a consumer scanning a billboard with their smartphone, triggering a captivating animated version of a product that springs to life. This interactive dance between reality and imagination offers a unique, memorable experience, setting the stage for deeper consumer engagement. For brands launching new products or services, AR billboards provide a virtual sneak peek, allowing consumers to virtually “try before they buy.” The statistics resonate: the AR industry is predicted to reach a whopping $160 million before the year’s end, solidifying its role as a transformative trend in the OOH advertising landscape.
Immerse Your Brand with Nickelytics: Nickelytics brings the world of AR closer than ever before. With our digital expertise, we blend reality and imagination seamlessly, creating experiences that resonate long after the interaction.
3. Increase in Contextual OOH Ads: Targeting with Precision, Impacting with Relevance
Precision Meets Connection: The OOH advertising revolution extends to contextual advertising, a powerful tool that bridges the gap between brand messages and consumer receptivity. Contextual OOH ads epitomize relevance by tailoring content to specific locations and moments, ensuring a deeper bond with the audience. This approach isn’t about bombarding consumers; it’s about crafting meaningful connections that echo with their current situation.
The driving force behind contextual OOH ads is data. Harnessing geolocation insights, brands can customize their ads to resonate with specific demographics in particular areas. The result is an ad that’s not only relevant but deeply resonant. This relevance amplifies engagement. When an ad speaks directly to a consumer’s current context, it’s more likely to catch their attention and leave a lasting impact. In a world where consumers are inundated with messages, contextual OOH advertising stands out by speaking the language of relevance, making your brand message a welcomed guest rather than an intrusive visitor.
Contextualize with Nickelytics: We understand that relevance is the cornerstone of engagement. Nickelytics uses data and insights to craft messages that fit the context, enhancing consumer interaction.
Want to See How Nickelytics Empowers Brands with Contextual OOH Advertising? Get in touch!
4. Innovative Experiential Ads: Crafting Unforgettable Brand Encounters
Sculpting Experiences, Inspiring Connection: In the era of experiential ads, OOH advertising is transforming into a platform that forges connections through experiences. Brands are creating multi-sensory environments that tap into emotions, transcending the transactional and resonating on a visceral level with consumers. Experiential ads aren’t just messages; they’re journeys that engage multiple senses and create memories.
The impact of experiential ads is twofold. Firstly, they offer consumers an opportunity to engage with the brand in a deeply immersive manner, fostering a bond that goes beyond mere visuals. Secondly, these experiences transcend the physical realm, igniting conversations on social media platforms. The buzz generated by experiential ads amplifies their reach, ensuring that the impact reverberates beyond the initial encounter. Whether it’s a pop-up activation, a sensory installation, or an interactive challenge, experiential ads turn OOH advertising into an art of connection and conversation.
Craft Experiences with Nickelytics: Nickelytics transforms OOH advertising into a canvas of experiences. Let us help you craft campaigns that resonate on a sensory level, sparking conversations and leaving a lasting impression.
5. Integrating OOH Ads in Multichannel Campaigns: Amplify Impact, Enhance Engagement
Harmonizing Narratives, Maximizing Impact: The magic of multichannel integration lies in its ability to amplify messages across diverse platforms. By seamlessly weaving OOH ads into multichannel campaigns, brands create a harmonious symphony that resonates with audiences on different stages of their consumer journey.
The concept is simple yet powerful. Integrating OOH ads within a larger multichannel strategy ensures that your message isn’t confined to a single touchpoint. Instead, it dances across various platforms, interacting with consumers in different environments and contexts. This comprehensive approach enhances brand recall and engagement by offering consistent reinforcement at every turn. Whether a consumer encounters your message on a billboard, a social media feed, or a website, the consistent narrative ensures that your brand’s voice remains strong and compelling.
Amplify Your Impact with Nickelytics: Nickelytics redefines multichannel engagement. We ensure that your brand’s message flows seamlessly across platforms, magnifying its impact.
Navigating Tomorrow with Nickelytics’ Vision
In this era of transformation, Nickelytics stands as a beacon of innovation, leveraging digital media and outdoor advertising to harness the power of data-driven insights. With a geo-specific and robotic approach to OOH advertising, we elevate brand exposure through cutting-edge means. As these trends redefine OOH advertising, Nickelytics takes the lead in crafting campaigns that resonate with the modern consumer, ensuring that your brand is not only visible but deeply connected in the evolving advertising landscape.
Learn How Nickelytics Integrates User-Generated Content for Maximum Impact. Get in touch with us.
Embrace the Future with Nickelytics
Embark on the journey of 2023 with the sails of innovation unfurled. Nickelytics invites you to embrace these trends, blending creativity, technology, and consumer engagement to create narratives that captivate and resonate. From interactive AR billboards to contextual ads and experiential storytelling, the future of OOH advertising awaits your brand’s unique touch. Partner with Nickelytics today and immerse yourself in the transformation of advertising’s narrative. Let’s craft a future where your brand shines brightly, ushering in an era of engagement and connection.