As we step into the "Year of the Robot," Nickelytics is at the forefront of a groundbreaking advertising revolution, leveraging last-mile delivery robots to transform how brands connect with their target audience.
Private equity investors are acquiring Tampa-based Nickelytics as the advertising technology startup prepares to capitalize on the momentum it’s built in the mobility sector with rideshare apps like Uber and Lyft.
The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the rising CPM of online media, new ventures are...
In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
With the growing demand for personalized and dynamic advertising, DOOH ads have become popular among marketers worldwide. This advertising medium offers numerous benefits, from increased...
The digitization of OOH advertising is changing people’s perceptions of the traditional marketing medium. Out-of-home advertising is one of the oldest forms of advertising, and...
The canvas of out-of-home (OOH) advertising witnessed remarkable strokes of innovation and impact in 2022, setting the stage for an even more compelling narrative in...
Property and accident insurer AmTrust Financial has launched an Out of Home (OOH) ad campaign on delivery robots. AmTrust ads will be wrapped around select delivery robots...
