Tag: outdoor advertising

Duradry Targets 3.81 Million Potential Customers, Powered by Nickelytics

The measurability and broad reach of online advertising platforms haven’t stopped businesses from retaining OOH as an integral part of their marketing strategy. With the...
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Predictive analysis chart

Predictive Analysis in Advertising: A Guide for Outdoor Advertisers

According to Forbes, predictive analytics can improve processes using machine learning and historical data like weather patterns, consumer behavior, and gas price fluctuations. Predictive analysis...
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guerilla marketing

Guerrilla Marketing Explained the Nickelytics Way

Guerrilla marketing is an unconventional form of advertising that communicates with the target audience with elements of surprise. Unlike traditional marketing techniques that rely on...
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Augmented reality in OOH advertising

The Future of Augmented Reality in OOH Advertising

The evolution of out-of-home (OOH) advertising from its traditional approach to marketing to being a digital and more functional means of marketing has been remarkable....
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The Insider’s Guide to Identifying Optimal OOH Ad Spaces

Out-of-home (OOH) advertising has made a comeback in recent years as it can reach people where they live, work, and play. However, not all OOH...
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Car Wraps Drive Your Brand Forward

B2C Companies: Is Out-of-Home Advertising Worth Your Investment?

In a world dominated by digital connectivity, the impact of traditional advertising methods like billboards, bus shelters, and other Out-of-Home (OOH) formats can sometimes be...
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OOH Ad opportunities

Top 6 OOH Advertising Opportunities for Your Business’s Branding and Growth

Despite multiple online advertising channels, OOH advertising has continued to evolve, adapting to changing market trends and creating new opportunities for businesses. With the OOH...
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8 Unmatched Benefits of Adding Digital Out-of-Home Ads to Your Marketing Mix

With the growing demand for personalized and dynamic advertising, DOOH ads have become popular among marketers worldwide. This advertising medium offers numerous benefits, from increased...
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OOH Campaign

Why Your OOH Campaign Needs to Consider its Surroundings

The demand for creative OOH campaigns has increased in recent times. This is because OOH advertising — now widely used due to its impact and...
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